Joint-stock company food industry A.D. Prehrambena industrija Aleva Novi Knezevac was founded in 1947. as: Obilic pepper mill in Novi Knezevac which later became drying industry 'Drier in Novi Knezevac' subsidiary of the pepper processing and grinding industry in Horgos.

Name Aleva appears for the first time in 1952, when operating units of Novi Knezevac and Ostojicevo separated themselves from the pepper processing and grinding industry of Horgos and formed an independent company under the name of Aleva.

Until 1960 the basic activity of the company had been spice pepper processing and grinding, while in the same year the program for fruit and vegetables processing was introduced (curing through high temperature and drying).

With improvements in the human resources, activities and assortments expanded as well. The company introduced machine packing of ground spice pepper and production of half-prepared food (tomato soup, fish soup and beef goulash spices, sauces).

In the following years, assortment continued to expand (coffee, food seasoning Kulinat, puddings, foam cream, etc.) with the continuation in the spice pepper processing and improvement in onion and parsnip processing by drying.

Aleva is today a modern food industry with over 160 types of various products, such as: ground spice red pepper, dried vegetables, universal and specialized spices, classic and instant soups, puddings, foamy desserts, teas, flavored drinks, spices to be used in households and in meat industry and a wide range of small packages. All products have been developed by Aleva experts. Annual production is as much as around 4.000 tons of various products achieved with as much as 300 employees.

In year 2005 Aleva is going through ownership transformation, becoming part of Flory trading group. Turning more and more to the production of functional food, Aleva increases their marketing and export activities, since the scope of its operations overcomes regional limitations. Logo has been changed and new visual identity has been introduced, with modern designs and new types of packaging for all products.

Products of Aleva are also well-known outside the country in the markets of European countries, America, Australia and, since recently, Middle East. The success has not come by accident since the business philosophy of Aleva has always prioritized quality. The quality of our products is related to home-made raw materials, produced in the sunny fields of Banat and Northern Backa, and the secret is in the years long experience and tradition of Aleva.

Over 60 years of hard work and development have made Aleva to be a modern food industry. This is corroborated by numerous awards and acknowledgments granted by top experts at fairs as well as acknowledgments awarded by the Chambers of Commerce of Vojvodina and Serbia.

Aleva is today the company which represents the backbone of the development of Novi Knezevac and the region. The results achieved are Aleva´s driving force towards progress and successful business operation.

 

We have started the business with spice pepper and dehydrated parsnip production. In the meantime we have grown to be one of the leading Serbian companies in the field of dehydrated products and raw materials, such as dried onion, parsnip and pepper.

From the very beginning, the company has been actively and continuously developing its production program, which now includes over 150 products. And it is still expanding...

 

 

VISION

Fulfilling the needs of contemporary families` food consumption (with high quality food)

MISSION

To become the regional leader in the production of ground pepper, spices and food seasonings and to continuously keep improving the production of food with a distinctive geographical origin.

Our basic motive is to satisfy our consumers in the most efficient way.